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about chelsea provencio.png

chels provencio

SOCIAL MEDIA MARKETING EXPERT

A bilingual Mexican-American marketing expert with 14 years of experience in entertainment, e-commerce, and media publishing, I bring a creative spark and data-driven precision to digital marketing. My career began with a bold leap - leaving college to carve my own path, fueled by relentless drive and an insatiable curiosity. Since then, I’ve led high-impact social campaigns for top global brands and entertainment studios, including Lionsgate, Paramount Pictures, Sony Pictures, Warner Bros, PIXI Beauty, BITE Beauty, and Pokémon.

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I specialize in creative leadership, data analytics, influencer marketing, paid social strategy, and content creation, leveraging these skills to develop first-to-market initiatives and high-performing campaigns. I thrive on pushing boundaries and setting new standards, seamlessly blending automation, innovation, and efficiency to drive cutting-edge marketing campaigns that deliver measurable success.

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what i excel at:
 

  • Creative Leadership: Spearheaded initiatives that boosted social media engagement by 1000%.
     

  • Data Analytics Expertise: Developed analytics platforms that doubled campaign effectiveness and provided actionable insights.
     

  • Influencer Management: Engineered influencer strategies that significantly increased brand engagement and conversions.
     

  • Paid Social Strategy: Led and executed high-performing paid campaigns across multiple platforms, increasing effectiveness and ROI.
     

  • Account Management: Managed key client accounts, delivering strategic plans, insights, and measurable results while ensuring client satisfaction.

Illustration of Chelsea Provencio, wearing round glasses and smiling, framed in a circular pink border.

tech toolkit

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  • Ad Platforms: Meta, X, Snapchat, Pinterest, Reddit, LinkedIn, Google
     

  • Analytics & Data Visualization: Google Analytics, Tableau, Datorama, Supermetrics, Advanced Excel Formulas
     

  • Project & Workflow Management: Microsoft Office, Google Suite, Airtable, Monday
     

  • Marketing Automation & Management Tools: Sprinklr, DashHudson, Hootsuite, Buffer

experience

SOCIAL MEDIA AND RETAIL MARKETING MANAGER

FREELANCE – CISCO, GORILLA TAG, ETON CORP, AND MORE | FEBRUARY 2009 – PRESENT

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  • Developed and executed paid and organic social media campaigns, increasing brand visibility, engagement, and conversions across multiple industries.
     

  • Managed retailer media marketing for Amazon, Instacart, Walmart, Kroger, and Criteo, optimizing brand placement and retail ad performance.
     

  • Led influencer marketing strategies, securing partnerships that drove brand awareness, social proof, and sales growth.
     

  • Designed automated reporting dashboards, leveraging Supermetrics and Tableau to refine strategy and performance insights.
     

  • Crafted high-converting ad creatives and social copy, improving engagement rates and ROI across platforms.

© 2024 by Chels Provencio

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