
chels provencio
SOCIAL MEDIA MARKETING EXPERT
A bilingual Mexican-American marketing expert with 14 years of experience in entertainment, e-commerce, and media publishing, I bring a creative spark and data-driven precision to digital marketing. My career began with a bold leap - leaving college to carve my own path, fueled by relentless drive and an insatiable curiosity. Since then, I’ve led high-impact social campaigns for top global brands and entertainment studios, including Lionsgate, Paramount Pictures, Sony Pictures, Warner Bros, PIXI Beauty, BITE Beauty, and Pokémon.
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I specialize in creative leadership, data analytics, influencer marketing, paid social strategy, and content creation, leveraging these skills to develop first-to-market initiatives and high-performing campaigns. I thrive on pushing boundaries and setting new standards, seamlessly blending automation, innovation, and efficiency to drive cutting-edge marketing campaigns that deliver measurable success.
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what i excel at:
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Creative Leadership: Spearheaded initiatives that boosted social media engagement by 1000%.
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Data Analytics Expertise: Developed analytics platforms that doubled campaign effectiveness and provided actionable insights.
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Influencer Management: Engineered influencer strategies that significantly increased brand engagement and conversions.
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Paid Social Strategy: Led and executed high-performing paid campaigns across multiple platforms, increasing effectiveness and ROI.
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Account Management: Managed key client accounts, delivering strategic plans, insights, and measurable results while ensuring client satisfaction.
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tech toolkit
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Ad Platforms: Meta, X, Snapchat, Pinterest, Reddit, LinkedIn, Google
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Analytics & Data Visualization: Google Analytics, Tableau, Datorama, Supermetrics, Advanced Excel Formulas
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Project & Workflow Management: Microsoft Office, Google Suite, Airtable, Monday
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Marketing Automation & Management Tools: Sprinklr, DashHudson, Hootsuite, Buffer