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paid social
Lionsgate: Leading a Record Breaking Reddit AMA
As Director of Lionsgate's Paid Social team, I pitched and executed a Reddit AMA with Nicolas Cage for The Unbearable Weight of Massive Talent - a first for Lionsgate. The AMA broke all records, generating the highest impressions and engagements ever, surpassing even Obama’s.
organic social
Gorilla Tag: 150% Growth On Instagram in 1 Month
I led a 150% follower increase and 35% engagement boost in one month by revamping Gorilla Tag’s content strategy, building an internal content workflow, and creating viral content ideas. Educated leadership on their real audience (gamers, not adults), shifting strategy for stronger growth. Provided creative direction for the brand’s internal face, shaping their personality and community presence.
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